July 5, 2024
ABRF Members,
Many of you may be familiar with the origin of the term "elevator pitch" which was used to describe the length of a message an entrepreneur would deliver to convince a potential investor to back their idea. Sharing an elevator on a trip in a high-rise building, the entrepreneur would need to make their case before the elevator reached its destination.....
With that in mind, what would your "elevator pitch" be for ABRF? How would you introduce ABRF to a colleague to illustrate its value and impact?
What would your elevator pitch be for Core facilities?
Let's start a conversation here to exchange ideas and identify key topics to include. Your suggestions will help support for ABRF messaging and communications planning.
We look forward to hearing everyone's ideas.
Thank you.
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Ken Schoppmann
ABRF
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