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Hi all, I am giving a talk to a local group at a university soon. This would effectively be a chance for me to market some of our core's services, and this is a great target audience because our modalities are quite complementary to what others are already trying to validate with their custom home-built methods.

I am just curious if folks have had success with short talk titles and descriptions of the talks, so that researchers will show up and be interested to hear in how your services will advance their research and give them that competitive edge.

I was thinking something like:

Title:   "Applications and Research Support Services in the [Insitution] [Core Facility Name]"

but I do not love how clunky that is... 

There could also be "[Core Name] Overview" but that is not particularly alluring... 

Thanks for any thoughts on this!

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Elena Carlson
Preclinical Imaging Core Facility Manager
Fred Hutchinson Cancer Center
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This is the kind of thing I actually use AI tools for. I put your question into ChatGPT with your core's name and these were the suggestions, which I actually like. I agree with @Joe Dragavon that if you can get across how you facilitate a PI's research it can land with more relevance and curiosity. 

ChatGPT's answer:

t sounds like you're aiming for a title that grabs attention while conveying the value of your core's services in a concise and engaging way. The challenge with these types of talks is to make them sound relevant and helpful, while also avoiding jargon or too generic phrasing.

Here are a few options that might spark some inspiration:

1. "Unlocking New Possibilities in Preclinical Imaging: Tools and Support for Your Research"

• This title feels inviting and emphasizes how your core can enhance research efforts. It also hints at something exciting (new possibilities), which may grab attention.

2. "Supercharge Your Research: Preclinical Imaging Services for Cutting-Edge Discovery"

• Using "supercharge" can make the talk sound dynamic and forward-thinking. The phrase "cutting-edge discovery" adds an element of innovation that might be appealing to researchers.

3. "Elevate Your Research with Advanced Preclinical Imaging and Expert Support"

• This version is direct, focusing on how your core's services can elevate the audience's research. It communicates value right from the start.

4. "Bridging Innovation and Research: Comprehensive Support from the [Core Name]"

• This one is a bit more formal but suggests a strong connection between your core and the innovative solutions researchers are looking for.

5. "Accelerating Research with [Core Name]'s Preclinical Imaging Solutions"

• This title is simple, but it emphasizes speed and the advantage of having reliable, advanced imaging solutions.

---

For descriptions, you'll want to expand on the title in a way that highlights both the tools and the specific benefits to researchers. Keep it to the point but show why they should attend.

For example:

Description Option 1: "Join us for an overview of the [Core Name]'s comprehensive preclinical imaging services. Learn how our state-of-the-art technologies and expert support can help you validate your methods, streamline your workflow, and take your research to the next level."

Description Option 2: "Are you looking for innovative ways to enhance your research? This talk will cover the powerful preclinical imaging solutions available through the [Core Name] and how our team can help accelerate your research projects, from project design through data analysis."

---

The key is to convey how your services fit into the researchers' needs-whether that's improving data quality, accelerating time to results, or enhancing the reproducibility and validity of their experiments.

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Kara Clissold
Associate Director
University of North Carolina- Chapel Hill
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Thank you both for your suggestions! and YES, AI is perfect for this, great suggestion. 

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Elena Carlson
Fred Hutchinson Cancer Center
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Original Message:
Sent: 04-10-2025 20:45
From: Kara Clissold
Subject: Snappy Talk title for marketing/core advertisement at local university?

This is the kind of thing I actually use AI tools for. I put your question into ChatGPT with your core's name and these were the suggestions, which I actually like. I agree with @Joe Dragavon that if you can get across how you facilitate a PI's research it can land with more relevance and curiosity. 

ChatGPT's answer:

t sounds like you're aiming for a title that grabs attention while conveying the value of your core's services in a concise and engaging way. The challenge with these types of talks is to make them sound relevant and helpful, while also avoiding jargon or too generic phrasing.

Here are a few options that might spark some inspiration:

1. "Unlocking New Possibilities in Preclinical Imaging: Tools and Support for Your Research"

• This title feels inviting and emphasizes how your core can enhance research efforts. It also hints at something exciting (new possibilities), which may grab attention.

2. "Supercharge Your Research: Preclinical Imaging Services for Cutting-Edge Discovery"

• Using "supercharge" can make the talk sound dynamic and forward-thinking. The phrase "cutting-edge discovery" adds an element of innovation that might be appealing to researchers.

3. "Elevate Your Research with Advanced Preclinical Imaging and Expert Support"

• This version is direct, focusing on how your core's services can elevate the audience's research. It communicates value right from the start.

4. "Bridging Innovation and Research: Comprehensive Support from the [Core Name]"

• This one is a bit more formal but suggests a strong connection between your core and the innovative solutions researchers are looking for.

5. "Accelerating Research with [Core Name]'s Preclinical Imaging Solutions"

• This title is simple, but it emphasizes speed and the advantage of having reliable, advanced imaging solutions.

---

For descriptions, you'll want to expand on the title in a way that highlights both the tools and the specific benefits to researchers. Keep it to the point but show why they should attend.

For example:

Description Option 1: "Join us for an overview of the [Core Name]'s comprehensive preclinical imaging services. Learn how our state-of-the-art technologies and expert support can help you validate your methods, streamline your workflow, and take your research to the next level."

Description Option 2: "Are you looking for innovative ways to enhance your research? This talk will cover the powerful preclinical imaging solutions available through the [Core Name] and how our team can help accelerate your research projects, from project design through data analysis."

---

The key is to convey how your services fit into the researchers' needs-whether that's improving data quality, accelerating time to results, or enhancing the reproducibility and validity of their experiments.

------------------------------
Kara Clissold
Associate Director
University of North Carolina- Chapel Hill
------------------------------

Here are a few ideas if you want to be a bit more provocative. 

• Think You Know Imaging? Discover How FHCRC's Core Can Accelerate Discovery
• Not Just Pictures: How FHCRC Imaging Drives Real Scientific Impact
• Transform Your Research with FHCRC's Imaging Core

Is there an abstract for your talk?

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Michael Sturges
Sr. Marketing Manager
Miltenyi Biotec
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