Elke,
I do have a one-page printed material about my Core Facility. I have seen several other Core Facilities distribute them during open houses and keep them on their tables at meetings and workshops.
My personal view is that it is always better to have more than one way to reach your customers, since they are a diverse group of people. There may be instances where you may not be able to talk to all those want to reach out to you, say at a meeting or during your busy work schedule when you are working with another client. With so much information on the Internet, even "Google" search doesn't always give you the desired results.
So, as long as the cost of producing the paper material is not prohibitive, it is worth making it. One caveat though, it is difficult to keep them updated.
Thanks.
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Thayumanasamy Somasundaram
Senior Research Associate
Florida State University
Tallahassee FL
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Original Message:
Sent: 08-17-2023 13:42
From: Elke Kuster-Schock
Subject: Value of printed core information pamphlets
Hello,
At my institution, we are thinking about printing a brochure/pamphlet with information about each of the scientific plaforms. As I was preparing my part, I realized that all of that information is already on our website, and that a printed version would be less flexible. Is it worth the effort?
What experiences have other people made with printed info material for your cores? Do clients appreciate having something printed (= tangible), or do you find that online content is more appropriate?
Thank you for your input!
Elke
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Elke Kuster-Schock
Microscopy platform manager
CHU Sainte-Justine Research Centre
Montréal QC
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